Fashion designer Kavita Parmar started a project called The IOU Project and with it came a huge challenge: to design and produce a line of totally unique clothing that would be cool and casual, but no matter how many people bought an item no two would ever be the same (just like an art piece!)
Said Kavita:
“The idea was to create easy classic pieces with a lot of beautifully made details. Of course, since each piece is unique it has its own QR code that takes you to the entire story of the product, the video/pictures of the artisan who made the fabric in India and the artisans who made the garment in Europe.”
The launch is the end of this month, but I’m thrilled to share with you some sneak peeks into their collection as you can see in the above pictures, and of course, a look at their video will unravel more information about the project!