The IOU Project

IOU project

IOU project

IOU project

Fashion designer Kavita Parmar started a project called The IOU Project and with it came a huge challenge: to design and produce a line of totally unique clothing that would be cool and casual, but no matter how many people bought an item no two would ever be the same (just like an art piece!)

Said Kavita:
“The idea was to create easy classic pieces with a lot of beautifully made details. Of course, since each piece is unique it has its own QR code that takes you to the entire story of the product, the video/pictures of the artisan who made the fabric in India and the artisans who made the garment in Europe.”

The launch is the end of this month, but I’m thrilled to share with you some sneak peeks into their collection as you can see in the above pictures, and of course, a look at their video will unravel more information about the project!

2 Replies to “The IOU Project”

  1. Ha! When I saw the top of the post, I thought, “well, that’s nothing special, it just looks like standard Indian homespun” (the cheap stuff that tourists buy and more rural (or political!) Indians wear but most modern/cosmopolitan Indians sneer at). And, what do you know, it is! But then I realized – tourists to India buy it, so why not skip the plane flight and market it to westerners in the west? And the Indian workers will probably get better pay – so long as it’s not just transferring the materials that are already from the cooperatives that make the tourist-oriented khadi (homespun). (Hmm…. new idea for an import business on my next trip there…) 🙂 But, you know, why not? Makes sense… and looks nice sewn into western-style clothing instead of the Indian conception of western-style clothing (often just a bit off) or just on the bolt (the way I buy it for myself).

  2. Janey Pugh says:

    Where do you purchase this fabric? I love it!

Leave a Reply

Your email address will not be published. Required fields are marked *