Saul Bass on creativity

If you love Saul Bass then you’re in for a treat (if you’re not familiar with his work, thumbing through his over at Google Images will get you up to speed). I am thoroughly enjoying these shorts that I’ve discovered via BoingBoing that offers a glimpse (in Saul’s style) into the process of creativity. My favorite quote?

Where do ideas come from? By looking at one thing and seeing another.

And I think the above sums it up pretty well — I’ve been asked whether my head would explode from reading too much. The answer would of course be a no. I don’t store all the information that I come across; I don’t memorize them word for word so that I can regurgitate them on command. What happens is when I read a book, my mind gets to work. I compare notes between the things I read and the things I understand. I add and subtract, and new information floats to the surface. This is how I solve my problems — by applying my newfound discoveries to things that are bothering me. To outside people, I may be reading, but there’s a whole lot more going on in that noggin of mine!

When I see these two films, I can almost feel like I’m one of the neurons passing through Saul’s brain — there’s constant bursts of color, imagery and commentary that spurs my own mind into hyperdrive. I guess that’s what looking at other creative people’s work will do to you!

How do you define creativity?

Other articles on creativity:
Creativity, Competition, Copycats
Inspiring Creativity: 9 tips to be more creative

2 Replies to “Saul Bass on creativity”

  1. Laura Simms says:

    What a great quote. Thanks for the introduction to his work.

  2. Zom G. says:

    Amy, what a wonderful treasure you are! These films are indispensable… how have I lived without them? Big smiles all around. Now if I can only figure out what to do with what happens around 11:13 in the second video I’ll be set…

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