First of all, An A-Z of Visual Ideas: How to Solve Any Creative Brief is a hugely underrated book.

An A-Z of Visual Ideas: How to Solve Any Creative Brief
224 pages, softcover

If you’ve been stumped for ideas on how to push the envelope in your work or to add context by twisting thing ups a notch, then you must, absolutely, get this book.

What this book does is to link, connect and inspire new ways of thinking and creative solving. From A to Z and start to finish, the book not only outlines how to breathe new life into your ideas, but show you many examples of how others have done them.

From focusing on hidden messages to adding maths into the equation, there’s so many ways of seeing. I’m using some of the techniques for problem solving and coming up with new ideas already, but I’m so pleased to see that there are so many left to explore.

The book isn’t just meant for just graphic designers or advertising agencies. It’s for copywriters, artists, illustrators, and every profession in between who dabbles in visuals in their everyday work. I’d consider it a modern textbook that belongs in every syllabus as recommended reading material if you’re studying. It makes you think. It makes you squint. Above all it makes you want to create and put the ideas you see here in the book to use immediately.

And that to me, is a hallmark of an excellent book.

You can see a few more spreads and purchase the book over at Amazon.

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Coming up tomorrow: A new column with links that I’ve collected over the week for your weekend reading pleasure!