Draw geoglyphs on Tokyo’s roads with your bike! That’s the premise of the Tokyo Zoo Project that creates bike routes that look like animals with the help of a GPS system, cartographers and bikers from Tokyo. With a total coverage of 607.67 km covered, this has got to be one of the most interesting crowd-sourced bike trail project I’ve seen so far.
Users were first asked to send in tweets about what animals they’d like to see on the map, to which the cartographers then set out to trace these animals, and then fed them to a Sony Nav-U device where bikers could retrace the steps. (As expected, these devices sold really well during the period.)
It’s a great marketing and promotional strategy for Sony, and a great case study for those who are interested in pushing their brands in the age of collaboration and technology. And the fact that they’re utilizing the ever-so-subtle idea of using art to power the project? Fantastic.
Such a cool idea I like it!
🙂