{"id":2253,"date":"2012-06-19T09:30:58","date_gmt":"2012-06-19T09:30:58","guid":{"rendered":"http:\/\/hip97.com\/wp\/?p=2253"},"modified":"2012-10-31T23:59:18","modified_gmt":"2012-10-31T15:59:18","slug":"tokyo-zoo-project","status":"publish","type":"post","link":"https:\/\/www.pikaland.com\/staging\/2012\/06\/19\/tokyo-zoo-project\/","title":{"rendered":"Tokyo Zoo Project"},"content":{"rendered":"\n<p><img src=\"http:\/\/www.pikaland.com\/staging\/wp-content\/uploads\/2012\/06\/4717.jpg\" class=\"image\" title=\"Tokyo Zoo Project\" alt=\"Tokyo Zoo Project\" \/><\/p>\n<p><img src=\"http:\/\/www.pikaland.com\/staging\/wp-content\/uploads\/2012\/06\/4718.jpg\" class=\"image\" title=\"Tokyo Zoo Project\" alt=\"Tokyo Zoo Project\" \/><\/p>\n<p><img src=\"http:\/\/www.pikaland.com\/staging\/wp-content\/uploads\/2012\/06\/4715.jpg\" class=\"image\" title=\"Tokyo Zoo Project\" alt=\"Tokyo Zoo Project\" \/><\/p>\n<p><img src=\"http:\/\/www.pikaland.com\/staging\/wp-content\/uploads\/2012\/06\/4716.jpg\" class=\"image\" title=\"Tokyo Zoo Project\" alt=\"Tokyo Zoo Project\" \/><\/p>\n<p><img src=\"http:\/\/www.pikaland.com\/staging\/wp-content\/uploads\/2012\/06\/4714.jpg\" class=\"image\" title=\"Tokyo Zoo Project\" alt=\"Tokyo Zoo Project\" \/><\/p>\n<p>Draw geoglyphs on Tokyo&#8217;s roads with your bike! That&#8217;s the premise of the <a href=\"http:\/\/award.frontage.jp\/2011\/tokyozoo\/\">Tokyo Zoo Project<\/a> that creates bike routes that look like animals with the help of a <span class=\"caps\">GPS<\/span> system, cartographers and bikers from Tokyo. With a total coverage of 607.67 km covered, this has got to be one of the most interesting crowd-sourced bike trail project I&#8217;ve seen so far.<\/p>\n<p>Users were first asked to send in tweets about what animals they&#8217;d like to see on the map, to which the cartographers then set out to trace these animals, and then fed them to a Sony Nav-U device where bikers could retrace the steps. <em>(As expected, these devices sold really well during the period.)<\/em><\/p>\n<p>It&#8217;s a great marketing and promotional strategy for Sony, and a great case study for those who are interested in pushing their brands in the age of collaboration and technology. And the fact that they&#8217;re utilizing the ever-so-subtle idea of using art to power the project? Fantastic.<\/p>\n<h5>Via <a href=\"http:\/\/www.spoon-tamago.com\/2012\/04\/12\/tokyo-zoo-project-mapping-animals-on-the-streets-of-tokyo\/\">Spoon &#38; Tamago<\/a> <\/h5>\n","protected":false},"excerpt":{"rendered":"<p> &#8230; <a title=\"Tokyo Zoo Project\" class=\"read-more\" href=\"https:\/\/www.pikaland.com\/staging\/2012\/06\/19\/tokyo-zoo-project\/\" aria-label=\"More on Tokyo Zoo Project\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":37042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pikaland.com\/staging\/wp-json\/wp\/v2\/posts\/2253"}],"collection":[{"href":"https:\/\/www.pikaland.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pikaland.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pikaland.com\/staging\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pikaland.com\/staging\/wp-json\/wp\/v2\/comments?post=2253"}],"version-history":[{"count":1,"href":"https:\/\/www.pikaland.com\/staging\/wp-json\/wp\/v2\/posts\/2253\/revisions"}],"predecessor-version":[{"id":32383,"href":"https:\/\/www.pikaland.com\/staging\/wp-json\/wp\/v2\/posts\/2253\/revisions\/32383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pikaland.com\/staging\/wp-json\/wp\/v2\/media\/37042"}],"wp:attachment":[{"href":"https:\/\/www.pikaland.com\/staging\/wp-json\/wp\/v2\/media?parent=2253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pikaland.com\/staging\/wp-json\/wp\/v2\/categories?post=2253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pikaland.com\/staging\/wp-json\/wp\/v2\/tags?post=2253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}