Work/Art/Play – registration ends tomorrow!



Some people have asked me why I came up with the Work/Art/Play online class. And it’s a great question because it was something that came together quite organically. It was a result of me being underwhelmed by the students that I taught in college – who I felt lacked real-life strategies and were unprepared for the world beyond graduation. Turns out it wasn’t just my students who had issues. A lot of artists mentioned to me that they had the same problem – no matter if they were self-taught or if they had studied the field before.

And so it all began.

Three years ago when I first taught a bunch of students at a local college, I didn’t know what to expect. I knew that I was supposed to teach them about creativity, and that I had 3 assignments that students had to complete in one semester. These assignments were to increase their creative thinking skills as illustrators, and while all 3 of the assignments were different in execution, the fundamentals of the projects undertaken was similar: how to create work that would sell.

As we ran through the assignments (I had designed them specifically for the class), I had more and more students come up to me – a lot of whom were overwhelmed, scared and unsure of their capabilities. Some weren’t even sure if they’d want to continue being an illustrator after they graduated, citing the lack of local opportunities and the horror stories of not being able to afford feed themselves and keep a roof over themselves as a new graduate.

So apart from tutoring them on the assignments, I began to include snippets of information and profiles of artists who were changing the world, one stroke at a time. I taught them new concepts and undid outdated ones – trading old beliefs with new ones that were positive and ones that served to propel them forward as opposed to ones that held them back.

Entrepreneurship seemed like a far-flung concept to them, one that was intimidating and hard-to-reach. So I started from the bottom, and slowly built a foundation that was easy to digest, and one that allowed to build their own future. The process wasn’t a quick one, I’d tell them. It would take time. But if you knuckle down and continue to build your dream slowly – even if you maintain a full-time job, the result could be quite magical.

It would happen before you knew it. You would inch closer and closer to being able to create the life you wanted. That you’d be able to work on the projects that you’re interested in, and you wouldn’t have to compare yourself with others because you’d be working on things that you believe in. Having the option to choose the work that you’ll do, and to be able to select clients would no longer be a dream. It would be real. You would be able to dictate your own time and enjoy your work.

So here’s what I’d like you to ask yourself:

What would you do if you could work on your own terms? How would it feel? What would you pursue?

What if you could learn strategies that work for you as an artist and illustrator in this modern day and age? What if instead of focusing on tactics that merely give you a short-term high, you took a good look at your career and plan out how you’d like to spend your days – in a fun, productive manner? What if I told you that you could take proactive steps to make your dreams come true instead of wishing for something or someone to aim their gaze on your portfolio and website, and then bless you with just 15 minutes of fame?

What if you could take control of that process, so that it’s thought out and methodical, instead of holding out on your work to get chosen because of a fluke?

I’ve designed Work/Art/Play to give you a roadmap on what you can do to effectively put your goals and ideas on track. I want you to make a difference. I want you to feel excited as you jump out of bed in the morning, and instead of merely waiting for other people’s approval of your work, you find the right people to connect with.

It’s a full on, 6-week immersive online class that’s now open for registration until tomorrow, Friday 7th August 2015, and everyone from anywhere in the world can join in. If you’re looking to build your own illustration empire instead of merely being a pencil pusher for someone else, then this is the perfect course for you.

Registration has ended, thank you so much! Click here to sign up to be notified when the next session begins!

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